Chocotenango Branding and Packaging
Chocotenango came to Cherry Blossom Creative in need of a brand refresh, as well as a new design for their line of chocolate bars and boxes. We wanted to bring a hand-crafted element to their brand, so we used watercolor wash textures throughout their collateral and packaging. The final project comprised a line of large chocolate bars, small chocolate bars, as well as stickers and an illustrated ‘chocolate map’ showing each of the chocolate truffles.
Client Chocotenango Date November 2013 Skills Branding, Illustration View www.chocotenango.com/ Lead Designer Marcie Kriebel
Chocotenango is run by Ismael Neggaz. In 2005, while living in Antigua, Guatemala, he founded Chocotenango, creating over 100 innovative chocolate recipes and becoming well known throughout Guatemala and beyond. He has since established his company in Washington DC, and now creates chocolates carried in stores all over the District.
Instead of taking photographs of the individual chocolates, we decided that illustrating each chocolate would make a more unique guide.