Rare Sweets Branding + Identity

Project Description 

When pastry chef Meredith Tomason of RareSweets came to us for full branding we knew we had the chance to create something really special.  RareSweets is the result of American heritage recipes studied and executed with such precision they’re brought to uncharted levels of perfection.  Trust us, we’ve had our fair share.

Tomason was looking to embody the meeting of tradition and modernity in her artwork with a sunny yellow that would be the anchor to her entire brand.  We studied Victorian and Civil-War era cookbooks to create the lettering and filigree that would become the RareSweets font.  With just a pinch of grey, yellow for zest and a splash of white to really bring out the flavors we created this beautiful branding set that we just love to look at.

Project Details

Client Rare Sweets Date June, 2014 Skills Branding, Identity Lead Designer Torie Partridge