The Blind Dog Cafe Branding
The Blind Dog Cafe started as a daytime pop-up cafe in Darnell’s, a small bar in the U Street area of Washington DC. Launched by three friends, Blind Dog wanted an identity that was simple and didn’t get in the way of highlighting what they did best: delicious food and coffee served in a comfortable space that could be your second living room. Cherry Blossom Creative created a logo, business cards, catering cards, as well as other packaging materials and stickers for their cafe.
Client Blind Dog Cafe
Date March 2012 Skills Branding/Identity
Lead Designer Torie Partridge
Additional Illustration Lauren Friedman
Blind Dog Cafe wanted cards to be able to promote their catering business as well as a single business card for all the owners. Cherry Blossom Creative worked to put the food first in their approach, and kept the design of the cards clean and functional.
Custom Menu Boards
For the cafe menus, Cherry Blossom Creative constructed chalkboards using vintage mirrors and hand wrote menu items. We also constructed a custom a-frame sign with a painted gold vintage frame and braille lettering. You can see Baxter (the blind dog) posing in front of his new cafe! Click below to find out more about the signage project and see more detailed photos.
In keeping with the simple, functional design of the Blind Dog Cafe brand, Cherry Blossom Creative designed a website that gave the basics of the information necessary for the site, but put the focus on the food, drink and atmosphere of the cafe. Pictures of patrons, staff, dishes, and coffee gives visitors a look into what their experience at the Blind Dog Cafe will be like.