The Kid and the Kale Packaging

Kid and the Kale Packaging

We created these playful, bright, yet crisp labels for The Kid and the Kale.  The company was looking for something to suit their fresh, healthy and inventive food for babies and toddlers.  The aesthetic was clear from the get-go: approachable, happy and clearly the smart option for your little ones – without looking too juvenile or unsophisticated.  With puree titles such as “Whipped Sweet Potato with Vanilla Bean” and patties made from wild Alaskan salmon with organic roasted corn and dill these aren’t your average pack-and-go snacks, and neither are their labels!

Project Details

Client Kid and the Kale Date April 2014 Skills Packaging Lead Designer Torie Partridge

The Illustrations

We took inspiration from classic children’s illustrations (Eric Carle in particular!) in creating cutout shapes for each of the illustrations that had a variety of textures and feels to them. Each patty had the ingredients clearly spelled out in the illustration, in keeping with the healthy and honest message of the company’s food.

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