The truly awesome folks over at Urban Family Brewing are hosting a couple of events this coming week, in celebration of Seattle Beer Week. Good beer and cheese: there’s really no way you can go wrong with that.
This was a quick-turn project for an ad in Seattle Weekly’s guide to Beer Week. Because it’s going to be surrounded by other ads like it, I wanted to try something a little different. Instead of making the ad event-centric, I turned it into a game. The idea was to get people to read, laugh, and get excited before they even got to the event details.